IndustrySHMS Signs New Agreement With Bidroom

The exciting partnership with the membership-based hotel platform was announced at a signing ceremony during the International Recruitment Forum.

Students benefit from an exclusive learning experience through internship placements, access to mentors and guest lecturers and opportunities for full-time positions in marketing, design and events upon graduation.

SHMS Bidroom Signing

The new partnership focuses on fostering closer ties between Bidroom and students in the Master of International Business in Hotel Management and the Master of Arts in International Hotel Business Management courses at SHMS.


Hospitality is undeniably one of the largest and fastest-growing industries. In this dynamic landscape, it is important for our students to stay ahead and learn from leading companies and brands that are disrupting the industry. It is our aim for our students to gain insights on the latest industry trends through this collaboration, to hone their skills and hit the ground running when they enter the workforce,

Jeroen Greven, Academic Director of SHMS



Bidroom app

Bidroom is the world’s first no-commission hotel booking platform and is rapidly revolutionising the world of hospitality sales. Despite the competition brought about by consolidated third-party platforms, Bidroom has thrived by enabling hotels to connect conveniently with guests while reducing third-party fees.


As a fast-growing start-up, it is important for us to stay ahead of the competition. Our partnership with Swiss Education Group will allow us to connect with the best talent in the industry, through this exchange of knowledge and experience. We are excited to embark on this synergistic partnership and work closely with the hospitality leaders of tomorrow,

Michael Ros, COO and Co-founder of Bidroom.






To further reinforce this collaboration, every graduating SHMS student will be offered a two-year free access to the Bidroom platform while all Swiss Education Group alumni can enjoy a one-time free access for one year.

La Mer Partnership

About Bidroom

Our Founders launched Bidroom after having countless conversations with hoteliers and hearing about their frustration with paying high commission and having no control over their revenue and communication with their guests. We wanted to change that and make the market a fairer place for hotels and their guests. The concept of Bidroom brings fairness to the hospitality industry. We are a bridge connecting the hotels to their guests directly, giving control back to the hotels and the best prices possible to our members.

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